IKHTIYAR JURNAL EKONOMI SYARI'AH

A Implementasi Ekonomi Syari'ah : Marketing Syari'ah

2025-08-20T14:40:15+07:00

The development of digital technology has driven a major transformation in the payment system, from conventional cash-based methods to the use of electronic or digital money. Digital money, both in conventional and sharia financial systems, offers various advantages such as ease of access, transaction speed, time efficiency, and increasingly guaranteed security. This study aims to examine the use of sharia and conventional digital money in everyday life and analyze the potential and challenges of each system. The research method used is descriptive qualitative through a literature study approach. The results of the discussion show that although the use of digital money is increasing, challenges such as low financial literacy, limited technological infrastructure, and concerns about security and consumer behavior are still obstacles. Specifically in the context of sharia, compliance with Islamic principles such as the prohibition of usury and gharar is an important factor in the adoption of digital financial technology. Conventional banks still dominate the use of cashless transactions due to wider accessibility, although sharia banks such as BSI are starting to show progress. Therefore, the integration between technological efficiency and sharia values is very important in creating an inclusive, fair, and sustainable digital financial system.

A IMPLEMENTASI EKONOMI SYARIA'H : MARKETING SYARI'AH

2025-07-31T15:33:07+07:00

In the fast-paced digital era, adaptation is the key to the success of MSMEs in maintaining their existence. Changes in consumer behavior that are shifting to digital platforms require business actors to develop online marketing strategies. However, not all MSME actors are able to adapt optimally due to limitations in digital literacy, human resources, and infrastructure. This study aims to analyze the adaptation strategy of MSMEs to the shift in the market from conventional to digital, with a case study on the Tahta Grafika printing MSME in Boja District, Kendal Regency. The study used a qualitative approach through in-depth interviews with business owners. The results show that Tahta Grafika has implemented an effective marketing strategy using various stages such as market segmentation strategy, target market determination strategy, positioning strategy or determining market position by utilizing online ordering services via WhatsApp and marketing via Facebook Marketplace. This strategy is considered effective in maintaining local customer loyalty because it is also strengthened by a CRM strategy, but has not reached the national market due to limited professional digital personnel. Therefore, interventions in the form of digital training, recruitment of skilled workers, and support from local governments are needed so that MSMEs are able to compete in the digital ecosystem.

IMPLEMENTASI EKONOMI SYARIA'H : MARKETING SYARI'AH

2025-07-21T16:43:52+07:00

Buzzers in digital promotional media do have a lot of positive sides forbusiness actors, but in practice sometimes in carrying out their duties they tend to have the potential to be dishonest and not objective, such as the dissemination of inappropriate information, slander to more towards elements of fraud. There are several negative actions of buzzers on social media that are easy to find, such as false reviews of a product. Buzzers are also considered detrimental to consumers because buzzers, in conveying information, tend to provide information that does not match reality, by creating fake accounts to help increase ratings and restore a good image to the company.good image of the company. This buzzer practice causes disappointment and losses to consumers who rely on reviews and ratings to make purchasing decisions, and this can even be included in the spread of hoax information. One form of hoax information practiced by marketing buzzers is najshi (نجشى).They do this because the compensation earned by buzzers is often based on the quantity of products that the public responds to or even sells.This research will examine the taklifi law of buzzer marketing and the principles that must be fulfilled, so that it does not conflict with shar'i values.)

A Implementasi Ekonomi Syari'ah : Marketing Syari'ah

2025-08-21T14:58:20+07:00

Digital Marketing Assistance for MSMEs in Gebang Village, Gemuh District, is an effort to improve the understanding and ability of business actors in marketing online. MSMEs as one of the pillars of the village economy often face obstacles in marketing according to standards. This is due to the lack of knowledge and skills in social media. Through this assistance, training and technical guidance are carried out on how to market MSMEs in a simple way, such as creating MSME content on social media. The methods used include socialization, workshops, and direct assistance to MSME actors. The results of this activity show a significant increase in the ability of MSME actors to market in a more structured and accountable way. The positive impact is the increased trust of business partners and consumers, as well as facilitating access. This activity is expected to be the first step in encouraging sustainable MSME growth in Gebang Village.

A Implementasi Ekonomi Syari'ah : Marketing Syari'ah

2025-08-20T10:51:43+07:00

As a Muslim, it is obligatory to always consume halal products, including cosmetics. This study aims to determine the effect of halal labeling as an independent variable in this study on the purchase decision of Wardah cosmetics, which is the dependent variable.

The data collection method was carried out through a questionnaire. The population in this study were Muslim consumers who had purchased and used Wardah cosmetics in the city of Kendal. The sample required was 103 respondents using purposive sampling. This study used multiple linear regression analysis techniques and data testing using the SPSS Statistics 25 program.

The results of this study indicate that halal labeling has a positive and significant effect on the purchase decision of Wardah cosmetics, both partially and simultaneously. The influence of the five variables is very strong, indicated by the coefficient of determination of 78%.

A Implementasi Ekonomi Syari'ah : Marketing Syari'ah

2025-07-31T12:02:18+07:00

The background of this study is that the tight competition in the gas industry today, so that companies compete in this very tight competition which aims to create and retain customers. One of their efforts in retaining customers is by setting the best selling price for the product. Because price is a very important part of marketing. In addition, in the distribution process, it must prioritize fairness from distributors in providing prices to stores acording to the HET (highest retail price) of each company, so that companies must really consider setting the selling price of the product by taking into account the products to be sold in order to increase and maintain sales volume. This study is a qualitative field research. The interview targets are those involved in the selling price determination process, such as owners or authorized managers. Data collection uses observation, interview, and documentation methods. While the analysis uses qualitative (non-statistical) analysis which is qualitative descriptive, using inductive thinking. Based on the results of the study, it shows that first: Retail gas sellers use pricing methods and distribution processes that are in accordance with sharia principles and this method is seen in sales data as very effective in increasing sales volume each year. In essence, companies must prioritize the common good and the code of ethics in trading does not have any elements that harm one party.

A IMPLEMENTASI EKONOMI SYARIA'H : MARKETING SYARI'AH

2025-05-26T13:11:36+07:00

This thesis examines the influence of halal labeling on UMKM product marketing. The aim of this research is to find out how halal labeling influences the marketing of UMKM products. The research method used is quantitative correlative research. The sample in this research consisted of 150 respondents. Data collection uses a questionnaire and data processing uses the SPSS analysis tool version 16.020. The research results show that halal labeling has an effect of 45% on the marketing of UMKM products and the remaining 55.% is influenced by other variables.